Borrell Associates is an advertising research firm that recently issued a report entitled “2015: Outlook: Local Digital Advertising.” This report closely examines both digital advertising and marketing. They break down their examination into four distinct areas. Those four areas are email, data, streaming, display and paid search. Total local advertising is forecasted to expand into at least the $115 billion stratosphere.
Digital Marketing on the Rise
Borrell’s report shows that digital advertising has experienced a 42% growth in the last year. At that rate, it will account for at least 40% of all market spending done by local advertisers. The growth in digital advertising has caused four types of companies to experience growth. The first are the traditional media companies that are still massively involved in the analog world but have begun testing out the use of digital media. The second type of business is traditional media companies that are extremely excited about digital media but are unable to completely immerse themselves and their companies in it. The third type are those companies who realize the possibilities presented by digital media and invest heavily by securing the necessary personnel and obtaining other companies. The final type of business are what is called Internet ‘pure plays’. These are the companies that are wholeheartedly behind digital marketing. These companies account for three quarters of all the money that is invested in digital marketing.
Partnering with a reseller
The thought of jumping straight into digital marketing and tapping into the massive prospective rewards offered by digital marketing can seem overwhelming. One of the best ways to get involved with digital marketing is by partnering with a SEO reseller. There are many reasons behind why partnership is one of the best options.
First of all, partnering with a reseller is quick and easy. When it comes to adding new features to your marketing campaigns, reseller solutions are typically ready to go. This can make branding extremely easy. You will not have to spend your time and/or money worrying about your companies SEO strategy; you can let someone else worry about that.
Another reason partnering with a reseller is a good idea is because it makes your customers happier. It doesn’t matter what type of business you run, every business has the same ending goal. That goal is to keep the customer’s happy so that they will come back and buy more products or services from your company. Partnering with a reseller will allow you more time to focus on your customers.
Partnering with a reseller can also save you valuable time and money. Partnering with an SEO reseller saves you time and money because the solution you need is already there. You do not have to take time to develop an approach or brainstorm new ideas. Even if you think you can do it by yourself, there is always someone who can produce better results and it allows you more time to focus on other important aspects of your company.
Partnering with a reseller will allow you more time to focus on your business. Often, it happens that businesses are searching for solutions outside their level of knowledge and talent. Partnering with a reseller gives you more time to focus on branding and less time having to worry and stress over the technology or infrastructure needed in order to create solutions to problems.
Choosing a Partner
Hubshout CEO Chad Hill lists three main things that should be considered when you think about partnering with a reseller:
1. You want a team of experts that have specialization in different areas
2. You need to be sure that your SEO reseller is very results-oriented
3. You want to be sure that they understand exactly what google is looking for
Resellers have the potential to act on your behalf in order to establish a power presence in the digital marketing world. This presence will result in the same exact effect as if you had done it yourself. There are many SEO reseller programs that have also created numerous opportunities in order for hundreds of other agencies to be able to join the fray of reseller agencies.
Many SEO resellers have even added service offerings. 59% of agencies were shown to outsource SEO to a white label SEO provider in a recently conducted survey. A white label SEO program handles complicated SEO tasks, maintains quality control, manages the workload, achieves rankings, and proves results for these digital marketing agencies.
If you happen to be brave, trying to figure out the complexity of digital marketing may be the answer. However, in order to achieve the highest probability of achieving the best results you should find a SEO reseller to partner with.